ShopFlow OS — The Signature Ondiegi D2C Suite

Automating retail
velocity for
digital storefronts

ShopFlow OS is a high-integrity commerce ecosystem engineered to eliminate transaction friction. Deploy native M-Pesa STK Push, automated WhatsApp invoicing, and real-time inventory sync — with instant fulfillment alerts delivered to the owner's handset the second a payment clears.

Brand ShopFlow Signature
Architecture D2C Automation Loop
Deployment Under 72 hours
Engineered by Ondiegi Systems, Nairobi
0
M-Pesa Checkout Time
0
Automated Invoicing
0
Monthly SaaS Fees
Instant
Owner Notifications
System architecture

Six layers.
One unified engine.

The ShopFlow engine is built on a "Payment-to-Paperwork" logic where every customer action triggers a cascade of automated events. No manual tracking, no lost orders, no administrative drag.

01
Dynamic
Storefront

Your digital HQ. ShopFlow renders a high-performance, mobile-first storefront that communicates directly with your inventory database. The system enforces "Available-Only" browsing, ensuring that every order placed can be fulfilled immediately — eliminating the operational disaster of selling stock you no longer hold. Prices sync automatically from your master catalogue. Categories filter instantly. And smart-cart logic means no customer ever loses their selections mid-session.

Mobile-optimized UX architecture
Live price synchronization from master catalogue
Available-Only product visibility enforcement
Instant product category filters
Smart-cart session recovery logic
Custom branding per storefront
SEO-ready page architecture
Sub-3 second load on mobile networks
02
Native STK
Push Hub

Direct Daraja API integration — no middlemen, no aggregators, no additional fees. By bypassing manual Till Number entries, ShopFlow triggers the M-Pesa PIN prompt directly on the customer's phone at the moment of checkout. This zero-friction flow results in significantly higher conversion rates compared to traditional copy-paste payment methods. The moment the PIN is confirmed, the callback fires and the entire fulfillment chain activates automatically.

Direct Daraja 2.0 API integration
Automated phone number validation and formatting
Instant callback verification on payment
Real-time KES transaction ledger
Failed payment auto-recovery prompts
Zero transaction commissions — every shilling is yours
Funds land directly in your Till or Paybill
Sandbox to production switch — one config change
03
WhatsApp
Fulfillment

The automated logistics bridge. The moment M-Pesa confirms payment, ShopFlow executes a dual WhatsApp dispatch in under three seconds. Your customer receives a professional PDF invoice with their order tracking number. Simultaneously, the shop owner receives a formatted order alert with every product, quantity, delivery address, and customer contact — ready to action with zero administrative overhead. Fulfillment becomes a zero-latency process.

Instant owner order alert on payment confirmation
Auto-generated branded PDF invoice to customer
Order tracking number generation per transaction
Customer data capture for CRM pipeline
WhatsApp Business API high-deliverability relay
Configurable message templates per brand
Delivery address and contact forwarded to owner
Sub-3 second dispatch from payment confirmation
04
Owner
Dashboard

A command-level analytics interface built for the business owner who demands instant clarity without administrative overhead. The dashboard surfaces total revenue, order velocity, and top-selling products across any time range — today, this week, or all-time — with a single filter change. Every metric recalculates in real time. Every order is listed with full customer details and payment status. Your business health, visible at a glance, from any device, anywhere.

Single-dropdown time period filter — all metrics sync
Total revenue and order count KPI cards
Top-selling products with unit velocity
Full order log with customer details
Payment status tracking per order
Mobile-accessible from any device
Export-ready data for accountants
Zero training required — board-ready instantly
05
Live Inventory
Sync

The engine that eliminates overselling. ShopFlow's inventory layer operates as a stateless, conflict-resistant system — meaning two customers cannot simultaneously purchase the last unit of a product. The moment an order is confirmed, stock is deducted instantly and the storefront reflects the new reality. Low-stock alerts fire automatically to the owner. Sold-out products disappear from the shop without any manual intervention. Your catalogue is always accurate.

Stateless engine prevents race-condition overselling
Instant deduction on payment confirmation
Sold-out products auto-removed from storefront
Configurable low-stock threshold alerts
Restock terminal for supplier intake
Cost price recalibration on every delivery
Live total inventory valuation
Zero manual stock counting required
06
Security
Hub

Commerce integrity, enforced by design. ShopFlow's security layer is not a bolt-on — it is embedded into the architecture. Every M-Pesa callback is cryptographically verified before any order is confirmed. Customer sessions are encrypted end-to-end. The admin dashboard is protected behind secure authentication with role-based access control. And the self-healing engine holds a complete structural blueprint of the system — one command restores everything to its correct state after any drift or accidental edit.

Cryptographic M-Pesa callback verification
End-to-end session encryption
Role-based admin access control
Fraud-resistant order confirmation logic
Self-healing system engine on demand
Complete structural blueprint — one-click restore
Tamper-evident transaction audit trail
Zero developer needed for maintenance
The ShopFlow advantage

Total commerce
sovereignty.

Why settle for being a tenant on someone else's platform? ShopFlow OS gives you the infrastructure, the data, and the margin.

01
Zero transaction fees — ever

Every shilling your customer pays lands in your M-Pesa account directly. ShopFlow charges no commission, no gateway percentage, no per-order cut. You worked for that revenue. You keep it.

02
Your customer data — yours alone

Every order builds your CRM. Every customer name, number, and address belongs to you — not a platform that could change its terms tomorrow. ShopFlow does not share, sell, or access your customer database.

03
Instant cashflow — no waiting

Payments clear into your account the moment the customer enters their PIN. No 24-hour settlement cycles, no withdrawal queues, no aggregator holding your money. Your revenue is liquid immediately.

04
One-time cost — not monthly rent

You pay to build it once. After that, the engine runs on your infrastructure with no recurring SaaS fees. The Ondiegi team stays on as your technology partner — not your landlord.

05
No transaction volume limits

Scale from 10 orders a month to 10,000. There are no throttles, no tiered plans that unlock more features as you grow, and no penalties for success. ShopFlow grows with you at no additional platform cost.

06
Engineered for the Kenyan market

ShopFlow is not a foreign product patched for local use. It was conceived in Nairobi, built for M-Pesa, optimised for mobile data networks, and designed around how East African consumers actually transact.

The economic shift

Sovereignty vs.
subscription slavery.

The numbers are not close. Every month you pay platform rent, you are funding someone else's infrastructure with your margin.

Feature Standard SaaS (Shopify / Wix) ShopFlow OS
Transaction Commissions 2% – 5% per sale 0% — Keep every shilling
Payment Gateway Third-party aggregators Native M-Pesa STK Push
Customer Fulfillment Manual email dashboards Automated WhatsApp relay
Data Ownership Shared with platform 100% private ledger
Inventory Sync Often delayed via plugins Zero-latency server sync
Operating Cost Monthly rent + app fees One-time setup fee
Cashflow Speed 24 – 72 hour settlement Instant — seconds
Investment

One-time build.
Unlimited upside.

You pay once to own the engine. After that, it runs on your infrastructure — no monthly rent, no platform lock-in. We stay on as your technology partner, not your service provider.

Starter
Single Store
KES 35K
One-time setup · 90 days active tech support
Mobile-first storefront
M-Pesa STK Push integration
WhatsApp order alerts to owner
Live inventory sync
Owner analytics dashboard
Dedicated IT support
Get started
Bespoke
Enterprise
Custom
Scoped to your infrastructure requirements
Everything in Full Suite
Multi-storefront architecture
Custom module development
ERP system integration
On-site staff training
Dedicated SLA support contract
Talk to us
Technical blueprint

Built for the
modern merchant.

ShopFlow OS is not a website with a payment button bolted on. It is a headless commerce engine — APIs bridging M-Pesa's financial rails to WhatsApp's communication layer, with your inventory as the single source of truth.

Daraja 2.0 STK Push

Native C2B and STK Push protocols via Safaricom's direct API. No third-party aggregators. Payment confirmation fires in under 10 seconds from PIN entry.

Stateless inventory engine

Prevents race conditions at the database level. Two simultaneous orders for the last item cannot both succeed — the system resolves conflict before writing.

WhatsApp Business API relay

High-deliverability PDF generation triggered on payment callback. Tax-compliant invoice format, order reference, and fulfilment details dispatched in a single automated sequence.

system_health.log
[OK] MPESA_STK_PUSH_LISTENER     · active
[OK] WHATSAPP_RELAY            · connected
[OK] INVENTORY_SYNC            · locked
[OK] CALLBACK_VERIFICATION     · cryptographic
[WARN] STOCK_LOW: SKU_4402      · auto-alert dispatched
[OK] SESSION_ENCRYPTION        · active
[OK] SELF_HEALING_ENGINE       · standby
_ |
Frequently asked

Questions worth
answering directly.

Do I need a separate M-Pesa Till?

ShopFlow integrates with your existing Buy Goods Till or Paybill. All funds land in your account directly and instantly — we never touch your money or hold it in transit.

Is there a limit on transactions or revenue?

None. Because you own the infrastructure, there are no volume caps, no revenue thresholds that unlock pricing tiers, and no penalties for growth. Scale freely.

What WhatsApp setup is required?

You need a WhatsApp Business account, which is free. The Ondiegi team configures the API relay and message templates during deployment. No technical knowledge required from your side.

How long does deployment take?

From engagement to live store: 72 hours. That includes storefront build, M-Pesa integration, WhatsApp relay configuration, inventory setup, and staff orientation.

What happens if something breaks?

Every deployment includes the self-healing engine and active Ondiegi IT support. Most issues are resolved remotely within the hour. The system is designed to recover itself on demand.

Can it connect to POSBOP?

Yes. ShopFlow OS and POSBOP share the same inventory backbone. Online orders from ShopFlow deduct from the same stock pool your physical POS uses — no double-selling across channels.

Ready to own your pipeline?

Get ShopFlow OS
live in 72 hours

Tell us your product catalogue, your M-Pesa Till number, and your current fulfilment process. We architect the engine and have your store taking live payments within three days.